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OYOY brings Danish flair to our assortment at VueLove - we love the unique design language that still looks fresh even after years.

The success story of OYOY

The design label OYOY was founded in 2012 by Danish designer Lotte Fynboe and is now one of the strongest Danish design brands. Lotte Fynboe was trained as an interior and furniture designer at the Danish design school Teko in Herning and incorporates her own childhood memories into many OYOY products. The name OYOY is derived from the international aircraft identifier for planes from Denmark - OY - and also expresses the label and founder's strong sense of belonging to Denmark.

The motto of OYOY is "Less is more", less is more. This credo is evident in every single product of the Danish label: the designs are classic, functional and durable, combining unique details with seductive color combinations. Whether it's practical accessories for the kitchen, bathroom or garden, furniture or toys, a creative, playful approach can be seen in every single product from OYOY. As a result, users big and small enjoy the numerous OYOY design pieces every day - which, by the way, are also ideal for giving as gifts.